Have a dedicated email list? Email blasts can be an important tool in getting the word out about your GoGo Photo Contest fundraiser.
- Why Email Marketing?
- Email Marketing to CURRENT Contest Participants
- Email Marketing to PREVIOUS Participants
- Crafting Your Fundraising Message
-
Samples of Email Blasts
Why Email Marketing?
In the age of social media, many organizations abandoned email as a means to reach their audience, but in the age of Facebook limiting engagement (unless you pay to boost a post), it's perhaps time to return to this way of spreading your message.
You should strongly consider reaching out to your audience via email blasts if you have any email lists. If you don't have email lists, it's time that you consider compiling one to use in future fundraising efforts (the email addresses collected in your GoGo Photo Contest fundraiser could be a great place to start!).
Emailing CURRENT Contest Participants
Our system automatically sends a number of customizable emails throughout your contest, but we do not offer the option to send one-off marketing emails outside of these automatic emails.
Why? Many of our clients prefer to send contest communications through their own email systems, since their supporters already recognize and trust emails coming directly from their organization. This helps with your email deliverability (and ultimately boosts the number of eyes on your message).
You have access to all of the email addresses of the participants of your contest and can use this information to send your own mass emails.
How to send a mass email to current contest participants➛
Emailing PREVIOUS Participants
If you've run a contest with GoGo Photo Contest in the past, marketing your newest contest to your previous contest participants should be a no-brainer for ONE BIG REASON:
They have already shown previous interest in participating in a photo contest fundraiser held by your organization!
Finding previous participant email addresses➛
Samples of Email Blasts
Background:
Tampa Bay Beagle Rescue has joined us for their annual photo contest since 2018, and in that time they have raised over $404,060!
Email marketing through Constant Contact using email lists they've compiled from current and previous participants is a big component to their messaging about their fundraiser.
TBBR Contest Setup:
Contest Dates:
They have separate entering and voting deadlines in their contest, and send email messages regarding both.
Modules and Features Used:
They make use of our entry promotion, vote promotion, calendar order, and reserve-a-day modules.
Other Tips:
They keep both the reserve-a-day and calendar order module live past the ending of their contest, which gives their participants extra time to still be included in the calendar.
And, they use Mini Contests to help boost participation in the middle of their contest.
Below are examples of the messages they sent out over the course of their 2026 contest (click each Subject line to see an image of their messaging).
Before Contest:
The TBBR 2026 Calendar Contest is Coming!
Only 7 Days ‘til the TBBR 2026 Calendar Premiere!
During Contest:
The 2026 TBBR Calendar Contest Starts Today! (entry promotion)
Double the Votes for your Beagle Star! (vote promotion)
Reminder: Double the Votes for your Beagle Star! (vote promotion)
Paw-Parazzi Alert! 2026 Beagle Calendar Contest Now Casting!
Time is Running Out to Enter the 2026 Beagle Calendar Contest!
NEW Contest Twist! Beagle Blockbusters = More Ways to Get Featured! (mini contests)
TODAY IS THE LAST DAY to Enter the 2026 Beagle Calendar Contest!
!!TODAY ONLY - Flash Sale on Votes!! (vote promotion)
Don't Miss This! Beagle Blockbusters = More Ways to Get Featured! (mini contests)
!!TODAY ONLY - Final Flash Sale on Votes!! (vote promotion)
Only 36 Hrs Left and We Need Your Help!
LAST CHANCE to Submit Your Beagle Blockbuster Title! (mini contests)
2026 Beagle Blockbuster Winners! (mini contests)
TODAY is the FINAL DAY TO VOTE!
After Contest Winner Announcement:
Dim The Lights...It's SHOWTIME! 2026 TBBR Calendar Contest Results Are In!!
After Contest Reserve-a-Day Reminder:
Reserve Your Pet Days by Oct 20th!!
Have You Reserved Your Pet Days?
Last Day to Reserve Pet Days!!
After Contest Calendar Order Reminder:
Order Your 2026 TBBR Calendar Soon!
| 💡 While one or two email blasts is a great place to start, Tampa Bay Beagle Rescue provides an excellent example of using email blasts to keep their contest in the forefront of their audience's minds. |