IMPORTANT: Instagram doesn't allow outside links within post captions and so promoting your fundraiser directly in your Instagram feed can be tricky!
If you do post a link to your contest within an Instagram post, the link will not be clickable OR copyable, so no one will be able to use it.
Instead there are two better ways to promote your contest link on Instagram-- Instagram Stories and Link in Bio. We have instructions and examples below.
- Adding a Link to Your Instagram Stories
- Stories Examples
- Adding a Link to Your Instagram Bio
- Instagram Posts Examples
Adding a Link to your Instagram Stories
Use the Link sticker to add a direct link to your contest website to your Instagram story. When your followers tap on the sticker, they’ll be redirected right to your contest. Easy!
To add a Link sticker (instructions via Instagram):
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Capture or upload content to your Instagram story
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Select the sticker tool from the top navigation bar
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Tap the “Link” sticker to add your desired link and tap “Done”
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Place the sticker on your story — like other stickers — and tap on the sticker to see color variations
💡 Be sure to write something compelling in your story that will make your followers want to click your link. Explain why you're raising money, share your mission, or just urge them to participate before times runs out!
Stories Examples
Adding a Link to Your Instagram Bio
- Put your contest link in your Instagram bio (instructions here)
- Create a post in your feed that features your contest
- In your post, urge your followers to "click the link in bio"
💡 If you have any sponsors, don't forget to tag them in your post!
💡 Be sure to write something compelling in your story that will make your followers want to click your link. Explain why you're raising money, share your mission, or just urge them to participate before times runs out!
Instagram Posts Examples
Click on each example to view larger 🔍