Running a Vote Promotion using the Promotions Module

The Promotions Module allows you to run a VOTE promotion within your contest, where entrants receive bonus votes during the VOTING process. You can choose the minimum donation required, how many bonus votes they receive, and the length of time that the promotion runs.

Want to run an ENTRY promotion instead? Find instructions for that here.


Before we get started (IMPORTANT THINGS TO KNOW):

  1. Any contest can run a Vote Promotion.
  2. You may run multiple Vote Promotions during a contest, for any length of time.
    Promotions cannot run at the same time, but they can be scheduled to run one after another.

  3. Multiple donations that are below the minimum required to receive promotional votes will not be combined.
    Each donation must meet the minimum amount on its own to qualify for the promotional votes.

  4. Offline votes do not automatically receive bonus votes.
    When entering offline votes, the Contest Admin (you) must manually calculate and include any promotional bonus votes. More info here: Adding Promo Votes Administratively

 



To run a Vote Promotion:


1. Log into the GGPC Admin: www.gogophotocontest.com/admin

2. Navigate to the Settings ➝ Promotions:
 


3. Click Add Promotion:
 


4. For PROMOTION TYPE, choose VOTING:
 


5. The ADD/EDIT PROMOTION details load (click to view larger):
 

Promotion:
For every: The minimum donation a voter is required to make in the voting process in order to qualify for the bonus votes.
 
receive: The amount of bonus votes a voter receives for making the donation minimum.

Start Date: 
The start date and time of your promotion. The time will always correspond with the time zone in your contest settings.

End Date:
The end date and time of your promotion. The time will always correspond with the time zone in your contest settings.

Homepage Message:
When enabled, your promotion will be advertised on your Homepage for the duration that it's running.


6. As you fill out the fields, the language in the boxes to the right will automatically update.

These boxes represent what will be displayed on an entry's voting page and on the homepage of your contest site (if you enable the Homepage Message):
 


7. This is how your vote promotions will be displayed in the GGPC Admin (see red box):
 

 



Vote Promotion example:

We're going to run a promotion where if someone donates $25 or more during the voting process, they receive a bonus of 25 votes. We're going to run this promotion for 48 hours (CLICK for a larger look):
 


This is how it's displayed on the homepage of your contest site:
 

 

How the promotion looks to a voter during the voting process:
 

 

How it's displayed to an entrant during the entry process:
 

 

In our example:
  • If the voter donates for 25 votes ($25.00), they'll receive 50 votes (25 bonus votes).
  • If they donate for 35 votes ($35.00), they'll receive 60 votes (25 bonus votes).
  • If they donate for 50 votes ($50.00), they'll receive 100 votes (50 bonus votes).
  • And so on.


Advertising your Vote Promotion

Your vote promotion will be automatically advertised throughout your contest site, but don't forget to get the word out to your followers on social media and via any email lists you may have!

Here are a couple of examples (Canva.com is an excellent tool for creating graphics):

 

 

Here's an example of an email blast that Humane Society of Southern Arizona sent to their supporters:


Subject: The clock starts now...

 

Here's an example of an email blast that Colorado Pet Pantry sent to their supporters:
 

Subject: More Votes, More Impact, More Pets Fed: 45 for $30 Starts Today

 


Subject: Contest Ends at 8 PM: Double Your Votes With Maizie’s Match Now
 

 

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