Have a dedicated email list? Email blasts can be an important tool in getting the word out about your GoGo Photo Contest fundraiser.
- Why Email Marketing?
- Email Marketing to CURRENT Contest Participants
- Email Marketing to PREVIOUS Participants
- Crafting Your Fundraising Message
- Samples of Email Blasts
Why Email Marketing?
In the age of social media, many organizations abandoned email as a means to reach their audience, but in the age of Facebook limiting engagement (unless you pay to boost a post), it's perhaps time to return to this way of spreading your message.
You should strongly consider reaching out to your audience via email blasts if you have any email lists. If you don't have email lists, it's time that you consider compiling one to use in future fundraising efforts (the email addresses collected in your GoGo Photo Contest fundraiser could be a great place to start!).
Emailing CURRENT Contest Participants
You have access to all of the email addresses of the participants of your contest and can use this information to send your own mass emails.
Emailing PREVIOUS Participants
If you've run a contest with GoGo Photo Contest in the past, marketing your newest contest to your previous contest participants should be a no-brainer for ONE BIG REASON:
They have already shown previous interest in participating in a photo contest fundraiser held by your organization!
Samples of Email Blasts
Tampa Bay Beagle Rescue have joined us for their annual photo contest since 2018, and in that time they have raised over $191,000. The amount raised through their annual photo contest has increased every year, and email marketing through Constant Contact is a big component to their messaging about their fundraiser.
TBBR has separate entering and voting deadlines in their contest and issue email messages regarding both. They also make use of our entry promotion, vote promotion, calendar pre-order, and reserve-a-day modules. They keep both the reserve-a-day and calendar pre-order module live past the ending of their contest, which gives their participants extra time to still be included in the calendar.
Here are some examples of the messages they sent out over the course of their 2023 contest (click each Subject line to see an image of their messaging).
💡 TBBR downloaded their contest banner to use as a header in their email blasts.
Last Chance! Early Bird Offer Ends Tonight! (entry promotion)
Flash Sale - Vote for Your Favorite Beagle! (vote promotion)
Flash Sale TODAY ONLY ENDS AT MIDNIGHT! (vote promotion)
After Contest Winner Announcement:
After Contest Reserve-a-Day Reminder:
After Contest Calendar Pre-Order Reminder:
While one or two email blasts is a great place to start, Tampa Bay Beagle Rescue provides an excellent example of using email blasts to keep their contest in the forefront of their audience's minds.