We offer several ways to keep participants engaged throughout your contest through bonus vote promotions.
You can award bonus votes to:
👫 entrants, via an entry promotion
🗳️ voters, via a vote promotion
🗓️ calendar purchases, if you're using our Calendar Order module
These limited-time promotions create excitement, encourage larger donations, and give supporters another reason to participate throughout the campaign.
SPCA Serving Erie County is a great real-world example. Their contest used a variety of bonus vote promotions to keep momentum going from start to finish, as shown below.
The Organization:
SPCA Serving Erie County, the 2nd oldest humane society in the US, provides essential adoption, rescue, and other animal-related services to the residents of Erie County, NY.
The Contest:
- The SPCA Serving Erie County 2016 Photo Contest launched on 2/22/2016 and ran for three and a half weeks, closing on 3/18/2016.
- $10 entry fee
- Prizes were awarded to the top seven photos receiving the most votes. These prizes included cash prizes, photo sessions, and tickets to premiere events. Their contest did not include a calendar as a prize.
- They also awarded a $10 gift card to their SPCA Petique to those who donated $50 in votes.
- Raised over $22,000 (Goal was $14,000)
Vote Promotions:
Throughout their contest, SPCA Serving Erie County ran several "bonus vote" promotions to encourage voting. These promotions were:
- Leap Day Promotion: Anyone donating $20 in votes on 2/29 received a 9 bonus votes.
- Flash Sale: On 3/8, anyone who donated $25 in votes received an additional 25 bonus votes in their vote bank. The "sale" ran from 9 AM to 2 PM EST.
- Flash Sale: On 3/13, anyone who donated $20 in votes received 10 votes free.
- St. Patrick's Day Promotion: Anyone who donated votes before 2:00 PM EST received double votes.
The vote promotional periods were advertised by SPCA Serving Erie County through email blasts, Facebook posts, and Twitter posts.
Interested in running a promotional period during your contest?
Find out more below!