You can probably raise a lot more than you think!
It's just a matter of your internal knowledge, capacity and potential reach.
A well-run campaign should raise approximately 10% of your population reach. For example: If your city/catchment has a population of 100,000 people, you should be raising $10,000+. If you are in a large city or are a statewide organization, that means you should easily be raising well into six figures.
Remember: No matter what you raise, you are helping your cause and you should never be discouraged by lower results. Each year you will learn something to improve your next campaign!