Rescue Brew – a collaboration between NoDa Brewing Company and the Humane Society of Charlotte
While a monthly feature in a wall calendar remains a coveted prize, a fan-favorite is quickly gaining momentum: Rescue Brew contests that put winning pets on wine, beer, or other beverage labels.
🍻 Partnering with a local brewery or winery to craft and name a custom beverage in honor of the winner brings added excitement to the competition and creates a unique opportunity for deeper community engagement and fundraising reach while boosting the philanthropic image of the business you team up with. It's a win-win!
Even better? Unlike calendar contests, beverage label fundraisers aren’t tied to strict printing deadlines, making them perfect for anytime of the year.
🥂 Beverage label contests are now the second most popular fundraiser on the GoGo Photo Contest platform, closing in fast on calendars. Many organizations have turned their contest into an annual fundraiser, bringing in over six-figures to support their missions!
BONUS FUNDRAISING:
Throw a launch party or label reveal event to celebrate the winner and raise even more for your cause!
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💡 GoGo Photo Contest is the perfect online platform for running a beer or wine label contest, but we do not offer design or printing services. This contest is best paired with a local winery or brewery that has the resources to help you in creating a custom label or beverage can and the reach to spread the word about your contest among their own fans and patrons. 🍾🍺🐾 |
Interested in holding your own "Rescue Brew" contest?
Winnipeg Humane Society's:
WHS Pets on Pints
Winnipeg Humane Society partnered with Good Neighbour Brewing Co. for “Pets on Pints,” a donate-to-vote beer-label fundraiser. Supporters entered pet photos and rallied votes; the top four pets earned spots on a limited-edition Pet Pals Pilsner 4-pack from Good Neighbour. The campaign culminated with a July 17 label reveal, with beer available at Good Neighbour and select Liquor Marts across Winnipeg.
Here's an example of their prizes:
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The top two winners will each win a place for their pet to be featured on one of two cans in a 4-pack of Good Neighbour beer, a special limited release. (One animal per label.) The third and fourth label will be awarded through a draw. Each fundraiser will receive one entry into the draw for every $100 CAD raised. Winners will be randomly selected from these entries. This draw will be separated into two categories: Dogs | Cats and other furry friends. This will make sure a variety of animals will make their way onto the labels. All four winners will receive a prize that includes a flat (6 packs of 4) of Good Neighbour Brewing Co. beer, delivered to them at no cost given they are within Winnipeg city limits. |
MORE: 2024 WHS Pets on Pints in the news 📰
Animal Welfare League of Arlington's:
AWLA Rescue Brew Label Contest
Animal Welfare League of Arlington (AWLA) has joined us since 2016 for their highly successful annual calendar contest, and in 2025 they decided that it was time to shake things up with a beer label contest. They teamed up with The Board Room Brewery to crown four lucky pets as the faces of their special summer limited-edition beer crowlers.
Here's an example of their prizes:
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Prizes 🏆 The top-voted cat, dog, and small companion animal will each have their face featured on a custom Rescue Brew crowler. 🎟️ One bonus winner will be randomly selected from all pets with at least 100 votes — and thanks to our latest update, every $100 raised earns an additional entry (up to 5 max) in the random draw! 🎉 Winners will be celebrated at a Rescue Brew Release Party. |
MORE: AWLA Rescue Brew Label Contest in the news 📰
Humane Society of North Central Florida's:
First Magnitude Cover Pet Contest
💰 Over $33,000 raised in 2025
🍻 Over $122,000 raised since 2021
Since 2021, Humane Society of North Central Florida has found fundraising success with an annual beer label fundraiser. Their 2025 contest featured on a limited-edition beer brewed by First Magnitude Brewing Company in Gainesville, FL, and three winning dogs and three winning cats had their images featured on this special small-batch release.
🎉 Winners were also celebrated at a Pets Beer Can Release Party, where attendees had the chance to taste the limited-edition beer featuring the winners of the Beer Can Photo Contest, rock out to music, eat delicious food, and meet some of the winners!
Here's an example of their prizes:
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Grand Prize One Grand Prize winning Dog and One Grand Prize winning Cat who receives the most votes will:
Winning pets must be able to submit a high-resolution photograph of their pet to be used for the can art.
The top three dog entrants and the top three cat entrants receiving the most votes will be the finalists! Each finalist will:
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MORE: 2025 First Magnitude Cover Pet Contest in the news 📰
Charleston Humane Society's:
2025 Rescue Brew Beer Contest
💰 Over $70,000 raised in 2025
🍻 Over $564,000 raised since 2020
Charleston Animal Society joined us for their first Rescue Brew contest in 2020, although their contest administrator had used us prior to that year for other successful fundraisers. In 2025 the top three dogs and top three cats with the most votes each received a $50 Visa gift card, with the winning Spokesdog and Spokescat—chosen by celebrity judges—featured on the 2025 Rescue Brew Beer labels and awarded a case of the limited-edition brew; all entrants also receive 25% off a tasting flight at Commonhouse Aleworks during the campaign.
Here's an example of their prizes:
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The Grand Prize winning Spokesdog and the Grand Prize winning Spokescat will have their entry image and pet's name featured on the labels for the 2025 Commonhouse Aleworks Rescue Brew Beer. The Rescue Brew Beer is a limited small batch production by Commonhouse Alewo in Charleston, South Carolina. The Grand Prize winners will each receive one case of 2025 Commonhouse Aleworks Rescue Brew beer, in addition to the finalist prizes. Each case of beer is valued at $48. All entrants may present their nomination at Commonhouse Aleworks for 25% off a tasting flight valid throughout the duration of the campaign. The Grand Prize winning Spokesdog and the Grand Prize winning Spokescat will be selected by the celebrity judges from the top three finalist dog entries and top three finalist cat entries receiving the most votes in the online photo contest. The top three dog entrants and the top three cat entrants receiving the most votes will be the contest finalists. Each contest finalist will receive a $50 Visa gift card.
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MORE: 2025 Rescue Brew Spokesdog & Spokescat in the news 📰
Pet Alliance Orlando's:
My Best Friend Wine Label Contest
Since 2014, Pet Alliance Orlando has joined us for an annual donate-to-vote wine label contest, where the top winners are featured on a wine label for the My Best Friend wine produced by Quantum Leap Winery in Orlando, Florida.
Here's an example of their prizes:
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The Grand Prize winners will be the top vote recipients in each category. The Grand Prize winners will have their pet's image, name and short story featured on the wine label for the 2024 My Best Friend wine produced by Quantum Leap Winery in Orlando, Florida. The Grand Prize winners will also receive a case (12 bottles) of the 2024 My Best Friend wine produced by Quantum Leap Winery valued at $240 and a feature in the Pet Alliance Wags and Whiskers Newsletter. Runners Up Category One (8 winners) Runners Up Category Two (10 winners) Each of our winners and their families will be invited to an event hosted by Pet Alliance and Quantum Leap at The Cottage on Lake Fairview, date TBD!
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MORE: My Best Friend Wine Label Contest in the news 📰
Animal Rescue League of Iowa's:
ARL Rescue Beer
Animal Rescue League of Iowa's annual Rescue Beer contest is the perfect example of a smaller beverage label contest with a big community impact! Setting a modest goal of around $8,000, they easily sail past it each year while raising needed funds for their mission.
In addition to their Rescue Beer contest, ARL also runs a successful calendar contest with us each year.
Here's an example of their prizes:
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Kiwanis Club of Columbus':
Coolest Pet in Columbus
Kiwanis Club of Columbus has joined us for a biennial beer label contest since 2018, with proceeds going to non-profit organizations in central Ohio for programs that reduce infant mortality and help children not only survive infancy, but thrive throughout their childhood.
The pet with the most votes was crowned the “Coolest Pet in Columbus” for 2024, featured on the front label of a special beer brewed by North High Brewery, and showcased across local media and partner websites. The runner-up, named the “Second Coolest Pet in Columbus,” appeared on the back label of the beer and shared in the same professional photo and media spotlight. Additional prizes were awarded to 3rd - 10th place.
Here's an example of their prizes:
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Prizes will be awarded to the Top 10 Pets that receive the most votes. Top Pet -- First Place:The pet with the most votes will be crowned the "Coolest Pet in Columbus" for 2024. The winning pet will be prominently featured on the front label of a special beer brewed by North High Brewery. (That is really cool!) The pet owner will have the opportunity to help customize the beer and name it (subject to approval). The winning pet will be professionally photographed and featured on SUNNY 95 Radio, Mix 107.9, North High Brewing, Kiwanis and other partner websites. The top pet winner may be asked to attend promotional events and be available for interviews by the news media. Second Place:The pet with the second highest number of votes will be deemed the "Second Coolest Pet in Columbus" for 2024. The second place pet will be featured on the back label of the special brew. The second place pet will be professionally photographed and featured on SUNNY 95 Radio, Mix 107.9, North High Brewing, Kiwanis and other partner websites. In the event that the first place pet is unable or unwilling to fulfill all of the roles and responsibilities of being the Coolest Pet in Columbus, the second place pet will assume that title and receive all of the benefits described above. Third Place:The pet with the third highest number of votes will be deemed the "Third Coolest Pet in Columbus" for 2024. The third place pet will be professionally photographed and featured on SUNNY 95 Radio, North High Brewing, Kiwanis, and other partner websites. The third place pet will be featured on the back label of the special brew. Fourth through Tenth Place:The pets with the fourth through tenth highest number of votes will be deemed "cool pets" and will be featured on the back label of the special brew in a smaller photo of the one that was submitted to the contest.
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Humane Society of Chittenden County's:
Top Dog Cider Can Label Contest
Humane Society of Chittenden County joined us in 2024 for their first annual Top Dog Cider Can Label Contest, proving that beer isn't the only popular beverage! 🍎🍺🍏 Almost doubling their original $9,000 goal, the winning dog had their image and name appear on a new release of a 2024 fall-themed cider, a limited small batch production by Vermont Cider Lab.
Here's an example of their prizes:
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A collaboration between the Vermont Cider Lab and the Humane Society of Chittenden County The Grand Prize-winning dog will have their entry image and pet's name featured on the labels for the Vermont Cider Lab’s autumn-themed 2024 cider. The fall-themed cider is a limited small batch production by Vermont Cider Lab. Grand Prize:The Grand Prize winning dog that receives the most votes in the online photo contest will automatically be announced as the winner. One winning dog will have their image and name appear on the new release of the 2024 fall-themed cider. The autumn-themed cider is a limited small batch production by Vermont Cider Lab. |